1. Write An Article For The Media
Journalists are always looking for a good story. Look for an angle to write about that will interest, inspire and impact your community.
2. Ask Family And Friends For Referrals
Consumers trust their family and friends over all forms of advertising. Ask them to refer you to their contacts. Imagine if you asked 10 of your close family and friends to refer you to 5 of their contacts. That’s 50 new potential contacts to do business with. Just ask.
3. Redesign Your Marketing Material
This could be a season to view all your marketing material. Review your company brochures, flyers, website, and business card and make sure they reflect your brand identity.
4. Read Up On Your Industry
There is probably a lot going on in your industry and in your busy season you were not able to catch up on. Invest in books and magazines that will enlighten you on industry trends and what’s buzzing at the moment.
5. Attend Free Networking Events
During the quiet season why not look at you local events listings for free events in your area. Find events that suits your company’s vision and try and attend at least one a month. There is power in networking and you may meet a potential client.
6. Give Away Free Samples or Tasters
When business is slow, offer free samples or tasters of your product or service. Now that it’s coming to the end of year why not plan a strategy for January where you give away free items. This may lead to the purchase of your goods or services, later in the year.
7. Send Special Promotions To Your Email Database
Write a newsletter to your database. Send tips on how to do things or give valuable information. Offer a promo for a period of time.
8. Write A Book
There is never enough time to write a book when business is booming. The slow period may be the best time to write that book on your product or service. Be your industry expert. Start by writing a chapter a day and before you know it, you will be ready to publish your book.
9. Look For Collaborations
There are benefits to collaborating. Look for other companies where you can both benefit and think of a joint partnership together. Maybe you can both run a seminar together and provide different skills.
10. Learn A New Skill
During a slow period there are many news skills you can discover. Digital marketing is one of them. Small to medium size businesses need to understand Digital marketing . This new technology is very powerful for growth and valuable for your business.
About Majestically Rare – Publicity Services
We help develop marketing and publicity strategies that enables small and medium size businesses capture market share from the ‘big players’ by creating brand recognition, enabling businesses to repackage and reposition themselves to attract more clients’ thereby increasing profit. We also act on your behalf as Event & Publicity planners. Contact email@example.com for an initial free consultation +234 806 899 7439