We are nearly at end of June so its a good time to review the marketing goals that you set at the beginning of the year for your business. Its nearly half time of the year but dont panic. Here are 6 questions to help you with […]
Read more →Interview by chairperson Mrs Busola Songonuga for iWOW Why are you holding the iWOW Possibilities Summit? This year’s iWOW summit is designed for women who understand the need for leadership and aspire to become great leaders and women of purpose. We recognize the need to tap into a […]
Read more →Nigeria is in a peculiar season according to economists. Business owners and business managers need to equip themselves for the season to make sure their businesses still remain in profit. The truth is, this is not a time to cut marketing spend but rather, look at smart […]
Read more →2015 has gone. It is time to wipe the slate clean and position yourself for business acceleration into 2016. In the next few weeks, business owners and business managers will be thinking about their business goals, strategies and targets for the year. How was 2015 for your business? […]
Read more →I relocated to Lagos, over 7 years ago and I often get asked by friends in London how I manage to survive living in Nigeria and I laugh out loud and say ”You just have to fasten your seat belt and pray and be ready for an […]
Read more →In its third season, High Impact Business Growth Workshop was successfully delivered to business owners and business managers in an exclusive training centre in Victoria Island, Lagos. Delegates came off the battlefield to gain marketing insights from International Marketing Strategist and CEO of Majestically Rare, Mrs Rita Okoye who […]
Read more →Your brand identity is the representation of your company’s reputation through the delivery of attributes, values, purpose, strengths, and passions. Great brands are easy to recognize, their mission is clear, and it fosters customer loyalty that all businesses crave. Listed below are the ways to think about […]
Read more →Contacts in Nigeria are golden. Who you know matters. Business is built around relationships. Find events that suit your company’s vision and try and attend at least one a month. There is power in networking and you may meet a potential client. There are also benefits to […]
Read more →Word of Mouth Word of Mouth Marketing is a powerful free tool and in Nigeria it is used and accepted widely. Referrals carry a lot of weight because there are no other means of assessing service quality. Nigerians respect what others tell them because it is tried […]
Read more →In order to have a successful launch in Nigeria, you need to be aware of all the three aspects of the publicity, as they are all important; Prelaunch, Launch and Post Launch. Hype is big in Nigeria. Once the hype stops then the buzz for the products […]
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