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DOES YOUR TARGET MARKET KNOW WHAT YOU STAND FOR?

When you attempt to be known for everything, you become known for nothing…

Small to medium size business owners really have to go the extra mile red umbrellato ensure that their target market knows what they stand for. Without it, it will be difficult to compete in the market place.

What is your Unique Selling Point?

Unique – It clearly stands you out from the competition

Selling – It should persuade a consumer to buy your product or service

Point – It is a proposal which should have a definite selling point

Your USP is your branding tool and should be publicised everywhere.  The ultimate goal of your USP is for consumers to remember you, buy from you and tell others.

Case Studies

Federal Express (FedEx)  has a strong USP and dominates its market: “Federal Express: When it absolutely, positively has to be there overnight.”

They became a dominant leader in their industry, taking market share rapidly, and also increasing its sales and profits.

Pain – They get your goods to you overnight

Pizza hut is another example of a company that had a strong USP: “Pizza delivered in 30 minutes or it’s free.” (Dominos Pizza)
(This USP is worth $1 BILLION to Dominos Pizza)

Pain – The kids are starving, but Mom and Dad are too tired to cook!

Do not distinguish your products or services by price because as soon as a consumer sees that someone else can save them money they will leave and go to somewhere cheaper.

As a business owner, you have to persuade your consumers that you are the best and only choice. It has to be communicated in your USP.

Here are some tips on how to come up with a Unique Selling Point

  1. Write down your one number benefit of your product or service
  2. Write your USP so that it creates a desire or urgency
  3. It should solve an industry pain point or gap
  4. Be specific and offer proof
  5. Condense into one clear sentence
  6. Communicate your USP on all your marketing material
  7. Deliver on promise

Where to place your Unique Selling Point?

  • Advertising and sales copy headlines;
  • Business cards, brochures, flyers, & signs;
  • Your “elevator pitch”, phone, and sales scripts;
  • Letterhead, letters, & postcards;
  • Speaking Engagement
  • Website & Internet marketing.

Using a powerful USP is the driving force that builds your business success.  Build your USP and use it to optimize your marketing materials for maximum results.

About Majestically Rare

We help develop marketing and publicity strategies that enables small and medium size businesses capture market share from the ‘big players’ by creating brand recognition, enabling businesses to repackage and reposition themselves to attract more clients’ thereby increasing profit. We also act on your behalf as Event & Publicity planners.  Contact info@majesticallyrare.com for an initial free consultation +234 806 899 7439

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Contact us.

Majestically Rare Ltd
Head Office | Suite B2 No3, Military Street, Lagos Island, Lagos

Tel
+234 (0)8068997439
+234 (0)8085867668

Email
info@majesticallyrare.com