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How To Define Your Target Market And Maximize Publicity

Understand The Problem You Solve

Every product or service we create is designed to solve a pain. Businesses need to think deeply about what pain they are relieving. imagesOnce you have identified the pain you can communicate it effectively in your publicity.

Step Into The Customer Shoes

A well thought out publicity driven strategy works when you step in your customers’ shoes. Do not write press releases from a place of self but more from the place of your customers. The communication needs to demonstrate that the cost of not sorting out the problem is greater than the cost of dealing with the problem.

Target Market

What is exactly is your market?  Are they consumers or business? If you are selling office supplies for example then you are selling to businesses? If you are selling slimming products in a retail tub then you are selling to consumers. In some cases you may target both.

In order to identify your target market you need to know the type of groups of people that you relieve the pain of. Are they single? Are they married? Where do they live? What’s their job status? Do you know their economic status and education level?

Further questions you make ask

Who do I already have connections and credibility with?

Who is most in need of my product and service?

Who will be most receptive?

Who can afford the product or services?

Start by creating an avatar or personal profile of 4 ideal clients.

Identify as much as can about them. Once the avatar is created, all publicity and communication should be written as if speaking to that person.

Who Will Gain From The Value You Offer?

In your publicity strategy you need to create content that appeals to buyer’s emotions. During the awareness stage of delivering publicity, using emotional content would be very powerful.

Niche Marketing

Think also about your niche.  Your niche is not the same as the field in which you work. For example, a publicity firm is not a niche but a field. A more specific niche may be “events driven publicity.”

The more you can target your exact market the easier it will be to communicate them.

Once you have identified the above then you can look internally at your company and your service and product offering and ask, “Where is this business uniquely placed to solve this problem?”

Finding Your Market

Once you have identified who your target audience is, you need to find them.  What websites do they visit?  What radio stations do they listen to? The information you gather for your customer profile, combined with knowing where your target market hangs out or what technology they use, will help create a great publicity and communication message for your customers.

About Majestically Rare

We help develop marketing and publicity strategies that enables small and medium size businesses capture market share from the ‘big players’ by creating brand recognition, enabling businesses to repackage and reposition themselves to attract more clients’ thereby increasing profit. We also act on your behalf as Event & Publicity planners.  Contact for an initial free consultation +234 806 899 7439

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Head Office | Suite B2 No3, Military Street, Lagos Island, Lagos

+234 (0)8068997439
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