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Word of Mouth Marketing is a powerful free tool.  It is an unpaid form of promotion in which satisfied customers tell other 14 - Copypeople how much they like a business, product or service. We respect what others tell us because it is tried, tested and true. Did you know that 61% of consumers buy the same brands as their friends.

Listed below are the ways that you can maximise on Word of Mouth Marketing, in order to generate more sales and more profit for your business.


According to recent research, 92% of consumers believe recommendations from friends and family over all forms of advertising.  Make the most of this information and make sure that your close contacts are educated about your products and services. In addition, family and friends are usually always willing to share.  89% of contacts share emails if asked. Ask them kindly to share your adverts or emails to their contacts and refer you to at least 5 people. Whenever you deliver a social media campaign, ask your family and friends to share the information on their social media sites like Twitter and Facebook.  They can also share your promotions, through their contacts on Blackberry, WhatsApp and Instagram.


When you build relationships with clients and offer great service, there is a natural tendency for them to tell others how great your products or services are.  Treat clients as valued partners. Be transparent and genuine. Reward loyalty.


Businesses that offer great service are known to create raving fans. Raving fans are those who talk about how great your products and services are to other people. Ask your raving fans to also write testimonials about your product or service and refer you to at least 5 new clients. 


Be active on social media. Engage with your contacts and share value added information.   Share testimonials  on social media by customers who have used your products or services. This is a good way to build credibility through Word of Mouth Marketing.

Good Luck

About Majestically Rare – Publicity Services

We help develop marketing and publicity strategies that enables small and medium size businesses capture market share from the ‘big players’ by creating brand recognition, enabling businesses to repackage and reposition themselves to attract more clients’ thereby increasing profit. We also act on your behalf as Event & Publicity planners.  Contact for an initial free consultation +234 806 899 7439

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  1. Another great post…

  2. Great post. Word of mouth is still a very effective marketing strategy.

  3. Great post! And absolutely true! The importance of leaving a positive trail everywhere we go in life and business can not be overemphasised.

    • Thank you for your feedback Oma and the best thing is that its free.

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