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LET’S TALK ABOUT MARKETING! THE BASICS

Marketing has many definitions and means many things to different people but the easiest way to define it is as follows, ‘Marketing is everything you do to place your product or service in the hands of potential customers’ or ‘Marketing is every part of your business or product that touches your customer or consumer’.

Marketing should be an important component to any growing business and these are the main areas to consider. Marketing-Plan-300x225

  • Market Research
  • Direct Response Marketing
  • Marketing Communications
  • Branding
  • Marketing Planning
  • Online Marketing
  • Publicity
  • Advertising
  • Special Events
  • Customer Service

How To Market Your Business?

There are a few vital questions you need to ask while taking a marketing approach. Below is a list of typical questions to think about for your business

  1. Who are your target audience?
  2. How will you reach your audience?
  3. What drives their decision making process?
  4. How good/ bad is the competition?
  5. What marketing do we need?
  6. How much can we afford to invest in marketing?

Majestically Rare have worked with various clients from a cross section of industries, over the years and the ones that tend to be very successful are the ones who take a marketing approach. They engage us to develop and implement a strategic approach, with set goals and targets, rather than , ‘Hopeful Marketing’.

Hopeful Marketing is when there are no clear goals, no clear objectives and no clear tactics of how one will reach their destination so  you will end up wasting money rather than making money. We encourage our clients to have a well thought out strategy in place rather than just implementing and hoping for the best.

The most challenging aspects for growing businesses are deciding on which marketing strategies to adapt for their businesses . This is where we come in as experts, with several years of marketing experience. We are able to advise business owners on what will work and what will not work for their campaigns.   We are also able to create marketing strategies and draft a marketing plan with specific, measurable, achievable, realistic and timely goals often referred to as SMART goals.

The most important aspect of marketing is determining who your ideal customers are. Once you are able to do that, then you can decide on the best ways to reach them, rather than trying to reach everybody.  Marketing is an investment for any growing business but the results can significantly increase your revenue and profits rather than doing nothing at all or hoping for the best.

Majestically Rare offers a 90 day Marketing Blast to any business owner who would like us to assist with their marketing . This will involve a one on one, weekly marketing consulting, where we create a marketing strategy for your business and execute a plan. We are running a special discount of 25% at the moment till the end of March.

Contact info@majesticallyrare.com if you want like to take advantage of this offer quote 90DAY2015 as your reference. Limited spaces.

2 Comments
  1. I agree knowing your ideal customer is the first step in effective marketing as your marketing will be intentional and those you are talking too will connect to the message instantly.

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Majestically Rare Ltd
Head Office | Suite B2 No3, Military Street, Lagos Island, Lagos

Tel
+234 (0)8068997439
+234 (0)8085867668

Email
info@majesticallyrare.com