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What is Personal Branding?
12376381_10154003671293706_1178978535599159102_nIt is the key to standing out in a tough and crowded market. It’s a way to strategically differentiate yourself and get noticed before your competition. It’s a unique promise of value.

Personal branding is no longer about self-promotion, but about being a more effective leader who people will listen to. It is about making your voice heard and your identity respected.

Ask yourself the following questions?

Do you want to be noticed for the value you offer, before your competitors? Do you want to have a stream of clients that notice you for your expertise?  Do you want to draw business opportunities to you? Personal Branding can position you for success.

Why is Personal Branding Important?

It has become increasingly important to develop a personal brand because modern audiences tend to trust people more than corporations and it is vitally important to establish one to stay competitive. Another important factor to bear in mind is that people do business with people they know, like and trust.

Did you know that less than 15% of people have truly defined their personal brand?  Even less live it out. So if you care about your career, you don’t want to be among the statistics.

What are the misconceptions?

Some people think that building a powerful personal brand is only for celebrities or politicians. But everyone is a brand and the services and products you offer represent your brand. It does not matter which industry you belong to, whether you work for someone or are self-employed or even unemployed; you always have a brand that comes to define you.

Others don’t like the idea of self-marketing and think that if their products or services are good, consumers will notice them. Unfortunately, the market is too crowded and consumers have more choice than ever so your brand wont grow as fast as you want it and you miss a lot of opportunities to demonstrate your value.

What are other requirements?

Personal branding requires being visible to decision makers and influencers. Strong brands don’t go into hiding. ‘’Being visible is only part of the personal branding equation, and it’s not the biggest part. Demonstrating your value is the key” says William Arruda.

Building a Personal branding is not about creating a false image of who you are because everyone can spot a fake, even online. Your reputation matters, so you need to build a unique one. You need to put your best foot forward, be excellent and stand out. And remind yourself that only the best will do.

How does one get started on developing a strong personal brand?

It starts by taking stock of who you and what you want to achieve. You also need to decide what your best gifts are and how to communicate them to your target audience. Once you have done the inside work of soul searching, then you will be ready to market yourself to your target audience in a more strategic and deliberate way.


About Author:

RiRi Okoye is an international marketing consultant and coach dedicated to helping businesses grow. With over 20 years in marketing, working with some of the best organisations and clients in the world, she can help you strategically grow your business for success.



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